Newsroom

Welcome to the FuelSavingTires.ca online newsroom, produced by the Tire and Rubber Association of Canada. As you scroll through the page, you’ll find news, story ideas, quotes, videos, visuals, our Q&A and other media assets you can use for your stories and posts. Please contact Carolyn Goard for more information, to set up an interview, or have us provide our perspective on other breaking tire and rubber industry news and trends.

Download the complete set of media materials (not including HD video content) in ONE CLICK.



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Story Ideas

Story ideas themed around the latest trends in fuel-efficient tire technology.




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Interview with TRAC President, Glenn Maidment

Interview with TRAC President, Glenn Maidment, on low rolling resistance tires and environmental trends in the tire and rubber industry: https://youtu.be/a8QBJ2psEvg





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“What you need to know about fuel saving tires” Video

Embed/share this video link to direct viewers to this informative video about how to shop for low rolling resistance tires or download directly for use via in-store media devices: https://youtu.be/ebSzEQlgZa8





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“How low rolling resistance tires can help you and the environment” Video

Embed or share this video link to direct viewers to this informative video about how low rolling resistance tire technology works or download directly for use via in-store media devices: https://youtu.be/MgHAuAyE-94





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Low Rolling Resistance Tire Infographic

Share/embed this infographic to spread knowledge about how low rolling resistance tire technology works.





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TRAC Spokesperson Bios & Photos

Biographic information and portraits of Tire and Rubber Association representatives available for interview.




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Partner logos and campaign-related images

Partner logos and campaign-related images.






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